FieldNET Advisor Helps Georgia Grower Improve Sustainability
Jun 1, 2021
Being a good steward of the land is a priority for Georgia grower Daniel Morrell - that’s one of the reasons he uses FieldNET Advisor®.
“FieldNET Advisor definitely makes me feel more environmentally responsible,” he said. “Any time you can save water, especially in this day and age, it’s a great thing. FieldNET Advisor helps me do that.”
The industry’s first irrigation scheduling tool, FieldNET Advisor delivers field-specific irrigation recommendations. Generated from field data, cloud-computing capabilities, machine learning and more than 40 years of crop and irrigation research, the advanced technology helps growers, like Morrell, decide precisely when, where and how much to irrigate.
During the past growing season, Morrell participated in a field trial designed to establish yield and water use differences between grower-controlled center pivots and those controlled with FieldNET Advisor. He added FieldNET Advisor to two of his 12 Zimmatic center pivots, irrigating about 90 acres of cotton.
“Our cotton crop is very sensitive to water,” he said. “Effectively utilizing water helps us maximize our full potential and helps us make sure we don’t use too much water.”
Mother Nature provided more than enough rainfall during the growing season, so Morrell didn’t have to run his pivots as often as he normally would. He relied on FieldNET Advisor to make sure he didn’t put too much water on his crop.
“You always doubt and second guess yourself when irrigating - wondering if you’re applying too much or too little. There were times throughout the year where I felt I should turn on my irrigation, but FieldNET Advisor advised me not to,” he said. “It proved to be accurate with its recommendations throughout the year."
Morrell said FieldNET Advisor also helps boost his bottom line.
“It definitely helps me make better irrigation decisions, so I’m eliminating some of the over-watering,” he said. “I will definitely continue to use FieldNET Advisor and, without a doubt, I will recommend it to other growers. In fact, I already have. I know a few other companies offer similar technologies, but I don’t see how anything could be better than FieldNET Advisor.”